More and more people are becoming brands and brands are becoming people. Because customers are increasingly unique and have their own way of being. Consuming. Thinking … your service and direct your communication with appropriate languages for each type of customer. Generalized communications are converting less into sales and the humanization of marketing is already a reality and will continue to grow in 2020. It is the new “p” of marketing. Of personalization . One of the ways to work this well is through storytelling . Which through a good narrative manages to generate an impact on the client and generate this connection. Understanding customer behavior and respecting their purchase time has never been more important.
Artificial Intelligence And
Marketing tools help analyze this data to deliver the best personalized customer ukrainian email providers experience possible. How often does the customer buy? For what kind of product and service? What communication would he like to receive by email or sms that generates empathy and reminds him of his behavior? These and other similar questions that businesses must ask themselves to have a humanized direction in online communication with their customers. Not being boring. No pressure in the sale and no wrong and unnecessary communications. As more and more people have less time to waste. It is no longer about talking about the company. But talking about the customer. This ranges from the content to be produced to the advertising announcement.
In the Production of Texts
For blog articles. E-commerce products. Email marketing and social networks. They need to convey the feeling that they are a person who is writing “one-to-one”. In a human and personalized way. And not that old. Plastered text talking Bank Email List about a subject. Product or service. The values and beliefs of brands need to convey what the persona who consumes their products and services believe. The brand’s position on controversial topics related to the business should generate this empathy with its customers. These are the 3 e’s of humanization: emotion. Empathy and ethics. Video marketing video is the trend in digital marketing .